Thursday, 15 September 2011

Theories 2 - Vernallis’

Vernallis' analyzed editing in music video and hollywood film. she identified distinct approaches to each.

this is what she found:
Music Video
Hollywood Film
Multiplicity of incomplete sometimes obscure
Simply clear paths thought the film’s world
Order of shots, unconventional shifts more freely between shots
Order of shots, going with story
Time space, character and narrative are revealed incompletely
Shots will finish in the same place they stared
Discontinuity – draws away from the narrative of the video.
Continuity – draws us to the narrative
Visual hooks

Sometimes all elements are equal

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