Monday, 26 March 2012

evacuation - In what ways does your media product use, development or challenge forms and conventions of real media products?



Our music video is very stereotypical to the genre of metal, using a lot of band playing shots and main vocal close-ups; then a few story cutaways. By keeping to this for our filming it made it easier to get a range of shot types and angels, as filming the band need to be from different angels because other wise the audience would experience viewer fatigue to just see the band from one angel all the time.  To try and develop the conventions we did a number of shot of me sing the song from different locations and then some with tape on my mouth, this was to give the video an interesting look and feel to it.  I don’t think that we tried to challenge any of the conventions of a normal metal music video, with our uses of extreme close-ups and band based performance. Also, to go along with the pace of the music we edited the shots so they would go with the tempo of the song. The mise-en-scene of a metal video is very important, we wanted to do the whole band shot in a abandoned warehouse but we where told that we couldn’t use this due to a number of health and safety rules. To over come this we decided to use one of our drama rooms, this is because we wanted to do it in a black area and this was the most appropriate for the genre. Then we wanted to film somewhere there was water to go with the lyrics in the bright sections, so we when to our local park and filmed there, as this was the easiest option available to us. One of the most important parts of the video was our performance in the video; it is very common in our genre of music for lots of perform, as the music is very aggressive and the lead singer portrays this. Also, as most of the lyrics are screamed I had to try to make the lip syncing as care as possible, to make the editing easy; this hard as after a while is began to hart my mouth.   


example of whole band shots:




examples of close ups







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